CABLE ADVERTISING

Cable advertising is a lower cost alternative to advertising

on broadcast television. It has many of the same qualities as

broadcast television, and in fact, since it offers more

programming, it's even easier to reach a designated audience.

 

The trouble with cable is it doesn't reach everyone in the

market area, since the signal has to be wired instead of broadcast,

and also because not everyone subscribes to cable.

 

If cable does reach a large part of your market, have an

advertising agency investigate its cost or call the cable company's

advertising sales department. Chances are the commercial time will

be 10 to 20 percent of the costs of regular broadcast time.

 

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