Jingles are Easy to Remember/Hard to Forget
Jingles are Easy to Remember/Hard to Forget
Everybody wants their message to be remembered when they advertise -- but the average person is exposed to over 750 ad messages a day. People simply can't remember them all -- but they do remember some. And most often, people recall jingles best. That's the magic of a jingle. It sticks in the mind and doesn't disappear. It ends up being "hummed" while shopping at the grocery store. Or appears when singing in the shower. And it sells your product or service, time and time again. Fact is, people like jingles. They're fun. Easy-to-remember. It's the ideal method to make your advertising consistent over a long campaign.
A Question of Quality
But not all jingles are created equal. With the advent of inexpensive computers and amateur recording devices, many inexperienced novices have gotten into the business. And more times than not, the end result is less than it could have been. Don't settle for mediocrity when your image is at stake. Our Musical Producer Bruce Innes, on the other hand, has been in the music business for over thirty years as a songwriter, producer and performer. He has toured the world performing with entertainers like John Denver, Glenn Campbell, Carpenters, Phyllis Diller and Mickey Gilley. His group, The Original Caste, was awarded gold records for the hits "One Tin Soldier" and "Mr. Monday". Bruce has produced records for Dot, Capital Records, CBS-Sony/Japan and has appeared frequently on television specials in North America and the Orient. Some of his songs have been recorded by numerous performers in the United States, Canada, Australia and England. Currently, Bruce is in the thick of the Nashville explosion as a songwriter. His recorded works have received recognition from People Magazine -- Picks & Pans column review applauded "Mama's in the Sky with Elvis", as an "inspired Bruce Innes Elvis spoof...."; and from nationally syndicated music review columnist Jack Hurst with a "song title of the week" award. Songs he has written recently for Ray Stevens have attracted national attention for Ray. Our jingle clients benefit from Innes's diverse musical experience, attention-to-detail and of course, his superb talents. The jingles he produces consistently win local, regional and national advertising awards.
National and Regional Work
Jingles have been produced for national clients like Ice Capades, Connelly Skis and Honda -- and regional customers like Chewelah Casino, Bullhide Liners, Buckaroo Bagels, Pool World, Dhaenens Square and the Calgary Steak House. Our production staff includes top-notch musical, vocal and instrumental talent who have worked with musical giants like Tom Scott, Van Morrison, Nitty Gritty Dirt Band, Chad Mitchell Trio, John Denver, Southern Pacific, Dionne Warwick, Pure Prairie League and Bonnie Raitt. A Creative Consultants jingle is no minor afterthought. It is a work of art written and produced by one of the few great masters of the craft -- a high quality, distinctive musical identification created to sell your product or service in the very best manner. Call Creative Consultants today at (509) 326-3604 and start broadcasting your message in a way that will really be remembered -- a musical identification written and produced by Bruce Innes and the Creative Consultants team. Free Demo Tape Available.