There are two faces of "eve" when it comes to media buying. The first, of course, is the buy. What do you buy? When do you buy? How do you buy it? What is a good value? At Creative Consultants, we specialize in knowing how to buy radio & television time and cable, newspaper, magazine and billboard space. We deliver the best value for the media dollar. Why? Because we spend every dollar like our own. We're not crazy about buying time on a radio station no one will hear. Or placement in a newspaper that few read. Quite the opposite. Our media strategy is to reach the most people in your product or service demographic for the least amount of money.
Frequency
Then there's the "frequency" issue. (Some people call it repetition). (Some people call it repetition). (Some people call it repetition). Your advertising works if it reaches the people it needs to. And if it reaches them more than once in a confined time frame, the chances are better that they will remember your message. Creative Consultants adamantly believes in creating a media plan with ample frequency. Period.
We Do the Numbers
We sort out all the numbers so you don't have to. Arbitron. Neilsen. Reach. Demographics. Gross rating points. Cost per thousand. And sometimes just plain gut feel. Those are some of the things that Creative Consultants does that you probably won't do if you buy your media direct. But there's another side of "eve" we should talk about, too. That's the media salesperson.
We Handle all the Calls
You see, if you buy media on your own, you have to deal with the hundreds of media salespeople out there who:
1. All have the best deal to sell you.
2. Can prove it.
And that can be quite confusing, not to mention a colossus waste of time. Fact is, in order to get the information you need, you could literally talk to media salespeople eight hours a day. Which might take away a little bit of time from your regular job. The point is, whenCreative Consultants handles your media, we do all that for you. You send the media people who contact you to us. And that "buy's" you a lot of time, not to mention the peace of mind knowing that your media decisions are in far less emotional hands. No matter what the media, let Creative Consultants use its twenty-eight years of media buying experience to your advantage. The measure lies in the results.
Call (509) 326-3604 today!
Or you can contact us at the following address:
Creative Consultants
2608 West Dell Drive
Spokane, WA 99208-4428
Phone: (509) 326-3604