Getting the Most from Your Ad Dollar
Dallas Magazine


What is positioning and why is it important? How do I find and pay for a good ad agency? Should I advertise in-house or hire an agency?

If you are an entrepreneur or small business owner and have asked those questions but don't know the answers, then Prescription for Advertising may be the handbook you need.

Edmond A. Bruneau, an award-winning copywriter, director and creative consultant, wrote this book especially for the common business person who need to advertise, but who really does not know how to go about doing it.

Prescription for Advertising is a "comprehensive guide to the complete world of advertising ... everything from positioning to printers, budgeting to billboards, creativity to conventions ... even logos and signage," according to the publisher, Boston Books. "Reading Prescription for Advertising will help you avoid future fatal advertising errors, too."