Book Reviews
Communication Arts Design Annual
Prescription for Advertising by Edmond A. Bruneau (Published by Boston Books, P.O. Box 9909, Spokane, WA 99209-9909, $17.95 plus $2.50 shipping.) Might be a good book for clients or potential clients as a quick education into the hows and whys of advertising. Topics include what is positioning and why it is important; how does one find and pay for a good advertising agency and how to work with creative people.